https://www.stevecaplan.com/strategyfirst daily 0.75 2025-04-24 https://www.stevecaplan.com/strategyfirst/marketings-blind-spot-why-policy-is-now-every-cmos-strategic-imperative monthly 0.5 2025-04-23 https://images.squarespace-cdn.com/content/v1/677cb6c9b7b0244a9f3fade9/6083faa7-1236-4131-a797-6f3a45a60e4f/brand+usa.jpeg Strategy First - Marketing's Blind Spot: Why Policy Is Now Every CMO's Strategic Imperative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.stevecaplan.com/strategyfirst/strategy-first-brand-building-during-economic-turbulence monthly 0.5 2025-04-23 https://images.squarespace-cdn.com/content/v1/677cb6c9b7b0244a9f3fade9/1b9dea0d-b005-4f97-bf13-91de1756334b/Ad+Spending+in+U.S.+During+Crisis+and+After+Crisis.png Strategy First - Strategy First: Brand Building During Economic Turbulence - This chart illustrates a consistent pattern of advertising spending in the United States during and after four major economic crises spanning nearly a century. In each case—from the Great Depression to COVID-19—initial declines in advertising spending during crisis periods were followed by significant rebounds in the recovery phase. Most notably, the post-crisis growth in advertising spending consistently exceeded the magnitude of decline, demonstrating the advertising industry's resilience and the strategic opportunity presented by economic recovery periods. This historical pattern suggests that companies maintaining advertising presence through economic turbulence are best positioned to capitalize on the robust recovery phase. https://images.squarespace-cdn.com/content/v1/677cb6c9b7b0244a9f3fade9/f7d159c9-e681-418b-bf12-e925025003b3/Screenshot+2025-04-08+at+3.50.59%E2%80%AFPM.png Strategy First - Strategy First: Brand Building During Economic Turbulence This data from Analytic Partners' ROI Genome Intelligence Report demonstrates how brands that maintained or increased media investment during the last recession saw measurable benefits across three key metrics. While most companies rush to cut budgets during economic uncertainty, the evidence shows this approach sacrifices long-term growth for short-term savings. Note the competitive risk: brands can lose up to 15% of business if competitors double their marketing investments during downturns. 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